Starbucks has evolved beyond being just a coffee shop.
it has become a central meeting point for many people.
Whether it’s stopping by the convenience store near home or
planning a trip to a specific destination, people often
use Starbucks as a reference point to map their routes.
Based on this insight, I devised a Starbucks mapping system
to position Starbucks as a provider of more than just coffee,
enhancing its value to even more customers through this campaign.