JOANNE
CHOI
A project I initiated from just two small ideas was selected as one of Apple’s
‘Top 20 apps recommended for 2020’, and later, after my departure, received
Google Play’s ‘Best of 2023 – Honorable Mention’, growing into an app with
over 200,000 users.
The two ideas led to creating a team of five from researching, planning,
designing, publishing, pivoting, analyzing, and doing it all over again.
This experience gave me a strong foundation and allowed me to become
an award-winning art director who solves problems in every process.
I can’t wait to team up with you bringing what I’ve learned.
Experience
01. 2025 - 03.2025
Amalgam U.S.
08. 2019 - 09.2022
Team Blender
Seoul, Korea
‘Mojito’ iOS Application Development & Release :
Led product planning from concept to launch
https://mojitto.bar
Application Release : 2020.06.03
Project Team Intro Page : https://teamblender.co/
Instagram : https://www.instagram.com/mojitto_official/
Apple: Top 20 apps (2020)
Google Play: Best of 2023 – Honorable Mention (recognized post-departure)
App Store Editor’s Pick, #6 in Lifestyle
30K downloads in 2 months, 200K+ total
Service Ops & Biz Dev Intern
Created tutorials, managed 6K-follower guide account,
launched 10+ user challenges (1K avg participants)Planned brand challenges with Cherry Bullet, SF9, Nike
Released virtual models (Ren, Rio);
developed Gen Z characters and styled for brands (Nike, NorthFace, etc.)
01. 2020 - 07.2020
Naver Z Corporation
Seoul, Korea
08. 2019 - 05. 2023
Design Goods
Brand
Seoul, Korea
Founded and ran a design goods brand
Grew Instagram to 18.7K followers; 5K avg impressions/post (57% aged 18–24)
Operated stores across 6 platforms; handled 14K+ reviews/inquiries
Started with $300; reached six-figure net income in year one, doubled in year two
Successfully sold the brand to an independent magazine company
Awards
07. 2019
Hanhwa Investment &
Securities Co., Ltd.
Hanwha [Steps Finance UX Contest]
Grand Prize
-Proposed ideation and promotion strategies for ‘Steps Live’
Heinz [The Breakfast Package]
Gold: Mass Transit
Silver: Packaging, Point of Purchase, Special Event Materials, Campaign
Dove [Unofficial Ambassador]
Silver: Single Occurrence or Installation, Campaign
Norton [ Brad Pitt Yourself]
Best in Show Finalist
Vaseline [Blue Shield]
Shortlist Selection
HEINZ [The Breakfast Package]
Shortlist
Google Cloud [The Habitat Project]
Shortlist
Vaseline [ Blue Shield]
Winner
Heinz [The Breakfast Package]
Merit
05. 2025
ADDY AWARDS
05. 2025
Andy awards
Bachelor of Business Administration
/Advertising
Bachelor of Business Administration/ Advertising
SVA Silas H. Rhodes Scholarship
Highest merit-based scholarship awarded
by the School of Visual Arts
Advertising
05.2025
Clio awards
05.2025
One show awards
Education
03. 2016 - 11. 2021
Kyung Hee Uni
Seoul, Korea
09. 2023 - 09. 2026
School Of Visual Arts
New York , U.S.
05. 2024- 05. 2025
OpenLearn Academy
Skills
Brandcraft | Fire Guards of California
A Netflix-featured wildfire prevention initiative with Paul Kitson
Creative Intern
Midjourney, Figma, Adobe Creative