[dove]

unofficial student ambassadors

Award:
Silver ADDY - Single Occurrence or Installation 2025
Silver ADDY - Campaign 2025


Silver ADDY - Single Occurrence or Installation 2025
Silver ADDY - Campaign 2025

In South Korean universities, student ambassadors are traditionally
chosen based on conventional beauty standards, which impacts self-esteem.

To challenge this, we partnered with Dove for an unofficial campaign celebrating
"Real Beauty," encouraging students with diverse personalities and backgrounds
to be represented through outdoor ads

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