Joanne CHoi
A project that I started with two small ideas was selected as one of
Apple’s ‘Top 20 apps recommended for 2020’ and Google Play’s ‘Best of 2023
– Honorable Mention,’ growing into an app with over 200,000 active users.
Apple’s ‘Top 20 apps recommended for 2020’ and Google Play’s ‘Best of 2023
– Honorable Mention,’ growing into an app with over 200,000 active users.
The two ideas led to creating a team of five from researching, planning, designing, publishing, pivoting, analyzing, and doing it all over again.
This experience gave me a strong foundation and allowed me to become
an award-winning art director who solves problems in every process.
an award-winning art director who solves problems in every process.
I can’t wait to team up with you bringing what I’ve learned.
Experience
08. 2019 - 09.2022
Team Blender
/ Seoul, Korea
01. 2020 - 07.2020
Naver Z Corporation
/ Seoul, Korea
08. 2019 - 05. 2023
Design Goods Brand Founder
/ Seoul, Korea
‘Mojito’ iOS Application Development & Release
https://mojitto.bar
Application Release : 2020.06.03
Project Team Intro Page : https://teamblender.co/
Instagram : https://www.instagram.com/mojitto_official/
Apple: Top 20 apps recommended for 2020
Google Play: Best of 2023 – Honorable Mention
Google Play: Best of 2023 – Honorable Mention
Apple App Store:
-Best apps in July 2020
-This week’s Editor’s Pick; reached 63rd in all free app ranking
-Reached 6th in lifestyle category app
-‘Editor’s Pick for new apps’
-This week’s Editor’s Pick; reached 63rd in all free app ranking
-Reached 6th in lifestyle category app
-‘Editor’s Pick for new apps’
Surpassed 200,000 downloads upon my participation,
with 30,000 downloads achieved within the first 2 months
with 30,000 downloads achieved within the first 2 months
Service operation & business development internship
Service operation
-Developed tutorials, managed guide account (6k followers), created 10 challenges
(1k avg users participants)
-Planned brand challenges (Cherry Bullet, SF9, Nike) for promotions and events.
(1k avg users participants)
-Planned brand challenges (Cherry Bullet, SF9, Nike) for promotions and events.
Business development: virtual models project
-Released virtual models (Ren, Rio), created Gen Z characters, styled for brands
(Esteem, Nike, NorthFace, Eggdrop).
(Esteem, Nike, NorthFace, Eggdrop).
Service Operation & Business Development Internship
Instagram & marketing
– Grew Instagram to 18.7k followers, 5k avg impressions/post, engaging 57%
of audience aged 18–24
of audience aged 18–24
E-commerce operations
– Managed stores on 6 platforms, addressing 14,000+ reviews and inquiries.
Brand development & achievements
– Created a Gen Z–focused brand with a vintage/arts concept
– Starting with just $300 and achieving a six-figure net income in the first year,
then doubling that net income in the following year.
– Starting with just $300 and achieving a six-figure net income in the first year,
then doubling that net income in the following year.
Launched and managed a design goods brand, overseeing sourcing,
production, and design of accessories and stationery
Awards
11. 2016
Kyung Hee Uni
/ Seoul, Korea
07. 2019
Hanhwa Investment &
Securities Co., Ltd.
05. 2025
ADDY AWARDS
05. 2025
Andy awards
Academicus Conference, inter-collegiate event of 5 universities in Seoul
– Awarded 2nd prize
Focused on solving social issues with business perspectives
Hanwha Securities Steps Finance UX Contest
– Grand winner
Proposed ideation and promotion strategies for ‘Steps Live’
Heinz [The Breakfast package]
Mass Transit / Gold
Packaging / Silver
Point of Purchase / Silver
Special Event Materials / Silver
Campaign / Silver
Packaging / Silver
Point of Purchase / Silver
Special Event Materials / Silver
Campaign / Silver
Dove [unofficial ambassador]
Single Occurrence or Installation / Silver
Campaign / Silver
Campaign / Silver
norton [Brad pitt yourself]
Best in Show finalists
HEINZ [THE BREAKFAST PACKAGE]
Silver
GOOGLE CLOUD [THE HABITAT PROJECT]
Bronze
05. 2025
Clio awards