Airbnb Oddyssey
Brand: Airbnb
Airbnb Oddyssey" is a campaign that explores real places around
the world with strange and unusual names.
It reveals the hidden, one-of-a-kind experiences behind names
you might otherwise overlook.
By turning curiosity into action, the campaign encourages people
to book stays and explore these odd destinations for themselves.
It transforms travel into a playful adventure through unexpected names and immersive storytelling.
INSIGHT:
There are many places around the world with strange and unusual names.
IDEA:
Introduce places with bizarre names but extraordinary experiences.
GOAL:
Encourage them to actually visit by offering unique, localized experiences tied to each place.
Out Of Home
Encourage them to actually visit by offering unique, localized experiences tied to each place.
Cloud bay, New Zealand
Day-In-the-Life Social
Day-In-the-Life” social media videos that showcase everyday life in towns with unusual names. Paired with a Social media filter to help viewers decide where to visit next.
Oddsysey Perfume
A worldwide collaboration with Jo Malone, available at flagship locations across the globe. Experience the scents of oddly named places where every fragrance tells the story of a city you never knew you'd fall in love with.
-Egg and Bacon Bay , Australia
-Why, USA
-Cloud Bay, New Zealand
-Batman, Australia