The First Series

[Crocs x Oregon Edition]
The First series begins with a custom collaboration featuring limited-edition Nike sneakers.

Experiential Activation

An interactive pop-up site where users can design custom Crocs inspired by the Nike Air Max 1 University of Oregon.

UI

1 ) Custom
2) Decorate with jibbitz
3) Share
4) Croccrafted

Jibbitz Design

The limited edition everyone wants

Retail price: $350 | Resale price: $2,084 (2025)

Jibbitz Collection

begins with a custom collaboration featuring limited-edition Nike sneakers.

Experiential Activation

Users shared their custom Dream Crocs using Instagram Story templates.

By uploading their colorways and jibbitz picks, and tagging @Crocs with #DreamCrocs #Challenge, they entered for a chance to have their design produced and featured by Crocs.

OOH

We captured stylish individuals wearing their Dream Crocs in trendsetting locations like SoHo, blending the brand into real, fashionable street culture.

These looks were featured in OOH ads, shifting the perception of Crocs from casual clogs to coveted shoes you’d be proud to wear.

Crocs Your Way

This campaign aims to shift the perception that while Gen MZ enjoys wearing Crocs
comfortably at home, they often hesitate to wear them outside due to style concerns.

This campaign repositions the brand as one that empowers individuals to confidently
express their unique sense of style—anywhere, anytime.

INSIGHT:
Gen MZ wears Crocs comfortably at home but
hesitates to wear them outside due to concerns
about fashion and image.

IDEA:
Rebrand Crocs as a style-flexible product that can be
customized to match each individual's personal taste.

SCALABILITY:
Although it begins as a standalone campaign, *Crocs Your Way* has the potential to grow into an ongoing brand platform through future extensions such as *Festival Edition* and *Artist Edition*, showcasing long-term brand flexibility and relevance.